How Reply Wanted works

What we read

Public comments, and nothing else: the ones anyone can see under your videos and posts. We get them through a data service that reads public pages. You don’t connect an account and we never ask for a password, so there is nothing private we could see.

That also means there are things we can’t see:

• private accounts
• direct messages
• comments your own filters are holding back
• for now, a question asked as a reply under someone else’s comment

How we decide who’s waiting

1. We set aside what can’t be waiting on you: your own comments, emoji on their own, repeats and spam.
2. AI reads each of the rest, with your bio and the post’s caption for context, and marks the ones that ask you for something: someone who wants to buy or book, a question, a request, a problem.
3. We check whether you already answered. TikTok and Instagram show that publicly.
4. What’s left is your list: they asked you something, you haven’t replied, and the comment is at least 2 hours old, so we don’t show you one you were about to answer.

It gets some wrong. Tap Not for me on a card and it learns what you don’t want. On a paid plan you can also say it in your own words, like “only custom orders and prices”.

When you reply on TikTok or Instagram, we notice, and the comment leaves your list by itself.

What the email looks like

One email a week by default: Monday at 9 in the morning, your time. On Pro you can have it every day. In a week when nobody is waiting, we send nothing.

Up to ten comments, the most valuable first. Each button opens that comment in your inbox, and one more tap opens it in TikTok or Instagram.

You reply yourself

Tap Reply, and TikTok or Instagram opens. You write the answer and post it from your own account, the way you always do.

We never post, like, follow or message for anyone. We couldn’t if we wanted to: we have no access to your account.

On Pro we can suggest a reply in your voice. It’s a draft for you to copy and change. We never send it.

What it doesn’t do

• It doesn’t reply for you, and it doesn’t automate anything on your account.
• It doesn’t promise sales. It shows you who asked. What happens next is between you and them.
• It isn’t instant. A comment waits at least 2 hours before it’s on your list. We look for new comments once a day on Free, every three hours on Pro and every hour on Business.
• It doesn’t see private accounts, messages, or comments held back by your filters.
• It doesn’t catch everything. Sorting is done by AI, and it will miss a comment now and then.

TikTok already has a “Not replied” list

It does, in TikTok Studio, and it’s free. If you open it every day and read all of it, you may not need us. Here is the difference.

We measured it on 219 small accounts in November 2026. Of the comments on a “Not replied” list, about 1 in 9 wanted an answer, and about 1 in 36 came from someone who wanted to buy or book.